Sparrow vs ChatGPT: The Battle for AI Supremacy

Google Deepmind vs Microsoft OpenAI — Who Will Win the Hearts of Tech Enthusiasts?”

Krishna Sharma
3 min readFeb 2, 2023

The AI world is buzzing with excitement as Google Deepmind’s “Sparrow” is set to go into “private beta” later this year. ChatGPT has gone viral and has given OpenAI immense popularity. Microsoft has even entered into a $10-billion deal to integrate ChatGPT into its existing offerings of software products. Sparrow could be the answer Google is seeking. But, what exactly is Sparrow and how does it compare to ChatGPT?

Introducing Sparrow:

Sparrow is a language model that’s trained on internet text data and optimized for dialogue. It leverages reinforcement learning with human feedback to improve its behavior and reduce the risk of unsafe and inappropriate answers. Sparrow is designed to address some of the typical problems of language models and to make them more useful.

With access to the internet through Google, Sparrow will be able to integrate up-to-date information into its responses. This ability to select relevant sources and retrieve information takes an LM’s natural language mastery to the next level and has the potential to revolutionize search engines. Sparrow will also be able to cite sources which ChatGPT cannot at this point.

Despite these impressive features, why hasn’t Sparrow made the same impact?

Google’s Dilemma:

Sparrow was actually conceived before ChatGPT, and if DeepMind had leveraged this edge over its main competitor, it could have received the same level of popularity and investor interest that OpenAI received. However, DeepMind has held back and Sparrow has gone under the radar.

It’s true that most people don’t care about AI research. They care about whether they can use AI. OpenAI has made good use of this fact, but DeepMind seems to be aware of this as well.

Why has Google not yet responded to ChatGPT or even introduced a similar model before OpenAI?

Google has not yet released a product from its research, citing security concerns as the main reason. The reasons given by Google — shortcomings in the reliability and security of large language models — are credible, but the weightier reason may be that Google is stuck in the “Innovator’s Dilemma”. With its core business, search, growing and highly profitable, a chatbot would need a new monetization strategy. It’s unclear whether it would be as profitable as Google’s current search, leading to a potential dilemma for the company.

Potential Business Model for Google:

OpenAI’s ChatGPT has reportedly made Google fear for its own core business. The chatbot can give reliable answers to questions, a domain that has traditionally been the domain of search engines like Google. However, with Microsoft’s extensive involvement in the spread of OpenAI, the pressure is on for Google to prove that it can keep OpenAI in check or even surpass it. What are the options left with Google to counter OpenAI ?

A possible way out for Google is to launch a commercially-oriented chatbot through Deepmind and build its own competitor product to Google Search and OpenAI. Doing so would allow Google to respond quickly if chatbots establish themselves as a serious search alternative, and Sparrow’s beta, announced for 2023, might just be the solution.

ChatGPT could also explore the monetization option. And Google can also monetize Sparrow by going towards a subscription model. They both can charge a nominal fees to enterprise users providing exclusive features and reliable connection.

Conclusion:

In conclusion, DeepMind’s Sparrow may be Google’s answer to ChatGPT and could potentially challenge its dominance in the future. It is an exciting development that has the potential to change the game for AI chatbots and revolutionize search engines. Whether it will be successful remains to be seen.

OpenAI and DeepMind are quite alike and different at the same time. And this holds true about their CEOs, Sam Altman and Demis Hassabis. Hence, Only time will tell which chatbot will come out on top and how it will impact the future of AI and the parent companies involved.

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Krishna Sharma
Krishna Sharma

Written by Krishna Sharma

Senior Engineering Leader | ex-CTO | Mentor

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